Accelerating time to market for a plug-and-play cellular connectivity device
Organization: OptConnect
Industry: Technology / IoT
Region: Utah, USA
Use Case: Cellular connectivity for ATMs, kiosks, and digital signage
OptConnect provides managed wireless connectivity for tens of thousands of devices, including ATMs, retail kiosks, and digital signage. To expand its addressable market, the company set out to develop a low-cost, plug-and-play cellular device that customers could deploy quickly.
The goal was to create a compact, reliable front-end device that could integrate OptConnect’s existing management software while remaining simple enough for rapid deployment in the field.
To bring this product to market, OptConnect needed a solution that could:
OptConnect was able to develop and launch its Neo device in a significantly compressed timeframe. By leveraging a pre-integrated modem and router platform, the team avoided the need for ground-up hardware development and reduced time to market.
Rather than adapting to an off-the-shelf product with unnecessary features, OptConnect delivered a right-sized, cost-effective device tailored to its specific use case. This enabled the company to offer a solution better aligned with customer requirements and pricing expectations.
The architecture allowed OptConnect to integrate its existing remote management software directly into the device, preserving its core service offering while simplifying deployment for customers.
OptConnect successfully launched the Neo device with strong initial interest and early orders, supported by a targeted go-to-market campaign.
With a purpose-built, easy-to-deploy device, OptConnect was able to expand its reach and grow more quickly in the rapidly evolving IoT connectivity market.
